WHO? ME?
I’m an Advertising Creative Director with nearly two decades of experience. My lifelong passion for gaming, sparked back to life by League of Legends Season 2, is key to my approach. I even streamed Apex Legends and indie games during the pandemic. I see advertising and video games as two perfectly aligned disciplines built on powerful engagement and storytelling.
Yamaha Road Signs
Awards won:
Cannes Lion Finalist, New York Festivals Finalist, Kidlat Awards, Adobo Design Awards, Tinta Awards
Annual Report Made by Kids (Habitat for Humanity Philippines)
To say thank you to their many donors for proving them homes, children from the communities helped by Habitat for Humanity have personally written and illustrated this year end report.
Pages of drawings and letters of gratitude were addressed to Habitat’s generous sponsors, transforming a mere financial document into a moving tribute by the families, now with houses of their own.
Awards won: Quill
I Have a Mental Health Problem (Philippine Psychiatric Association)
Awards won: Featured in THE WORK 2017, Silver in Araw Values
Samurai Energy Drink Rally
Brief: To launch an unknown brand with big hopes and a samll budget in a crowded and competitive category.
Execution: We focused on blue-collar workers, using the language they know best. PROTEST. On May 14, we initiatied a mass action against the big issue that hampers every working man’s day-the lack of energy and sleep. Protesting workers composed of actors and onlookers marched to Welcome Rotunda where everyone was given Samaurai, the solution to their need for added energy.
Results: In just a few hours, 12,535 people had tried the product, which was 100% above target. It also attracted the evening news and next day’s papers.
Awards: Busan Adstars (Finalist)
Samurai Energy Drink Rally
The Brief: Last year’s Earth Hour was a success. The objective for 2009 was to surpass last year’s participation.
The Solution: We created a TV ad, reminder billboards, digital banner ads, website takeover and email invites. Specially-designed candle DM packs were also sent as a reminder to CEOs of top corporations. The messages switch off your lights for one hour and help reduce global warming.
The Result: Over 15 million Filipinos in 650 Philippine towns and cities switched off, saving 611 megawatts of energy. The Philippines ranked No. 1 worldwide in terms of town and city participation−very significant since third-world countries were not expected to top climate awareness actions.
Awards: Featured in THE WORK 2010
Other Awards:
Awards won: